Sony and Soho a go-go

I've lost count of the times i've read the phrase innovative or state of the art in press material before or online or in a magazine, and yes you may comment it's because I'm just another cynical world weary gaming bastard but here are my reasons for doing so;

• It's really for us to decide if it's genuinely innovative as PR companies have been known to exaggerate on occasion (i know, hard to believe eh?) 98 times out of 100 the product isn't innovative or state of the art, it's just a slightly better version than the model it's replacing.
• 
  

A perfect example of this was last week at a Sony press event in Soho which had a 1970s theme (it was all to do with remembering a period when we printed photos for public display or had slideshows rather than just keep them sitting away on our cameras). The event was to promote their entire range of products for Christmas (no sign or mention of the PS3 Slim though). The standout products were the WE5 range of TVs. With a completely straight face the Sony representative never steered off the party line in trying to promote the new innovative feature that lay within the WE5 range - an on/off switch. This helps to cut power consumption compared to TVs with standby buttons (evil things standby buttons are now by the way, they must be stopped at all costs).

Whilst we will applaud any manufacturer who is looking to cut the power consumption of their products, forgive me if i'm wrong but I'm sure TVs had on/off switches decades ago? it's not new is it? let's be perfectly honest. My memory is bad but not that bad.