Sony Computer Entertainment Europe (SCEE) and Mercedes-Benz are offering consumers the chance to test-drive the new Mercedes-Benz SLS AMG – virtually – via Gran Turismo®5 for PlayStation®3 (PS3™). Gran Turismo® is the world’s best selling driving simulation game, acclaimed by motoring aficionados for its ability to give a taste of the real thing, driving the finest cars in the world on some of the world’s most challenging tracks. Starting in May 2010 customers can visit their local Mercedes-Benz dealership for an exclusive taster of the forthcoming title – a one-track demo featuring the new model at a specially-installed PS3 unit. The sampling activity marks a new stage in the partnership between developers Polyphony Digital and Mercedes-Benz that has already seen the SLS AMG picked to star on the game’s cover when the title arrives in stores this year.
http://eu.gran-turismo.com/gb/news/d13120.html for video and more marketing blurb.
/// I do wonder how our local Merc' dealership will feel about being overrun by spotty gaming herberts, like we could ever afford to buy an AMG, due to blowing all our spare cash on Sony TVs and piles of games.