Under its plans to bring 3D to the home by mid-2010, Sony says it will become the first manufacturer in Europe to showcase 3D, with demo areas to be set up in its flagship SonyStyle stores.
"From January at six SonyStyle Stores throughout Europe, visitors and 3D enthusiasts will be able to experience the next generation of 3D home entertainment first-hand, viewing demonstrations of music, movies, games, football and television programming in stunning high definition 3D", says Sony.
As far as the UK goes, Sony's showcase can be found - from 12 January - as the SonyStyle store at Heathrow's Terminal 5, and will no doubt offer gadget-loving flyers an interesting distraction from the tedium of the airport.
As well as 3D-capable Sony Bravia TVs and 3D-capable Blu-ray players, Sony says its 3D experience "will encompass an entire family of 3D compatible products, including PlayStation 3... Vaio notebooks and Cyber-shot digital still cameras".
Get ready for the biggest change to our television viewing since colour TV came on the scene. Soon we can expect 3D television viewing in the home to be the norm.
At the Consumer Electronics Show in Las Vegas, 3D was the big buzz word amongst some of the major television companies and Sony reckon they’re leading the way.
Sony demonstrated 3D television at the CES by having Taylor Swift perform on stage whilst cameras relayed her performance live onto the screen in 3D.
“We intend to take the lead in 3D,” said Howard Stringer CEO of Sony and it looks like they really mean it.
Sony has also just announced that along with Discovery and IMAX they will be launching a 3D television channel next year in 2011. They also have plans to create a technology centre to inform Hollywood on production techniques for 3D.
Not only that, they are also going to be working with CBS to carry out research which will identify what consumers actually want to gain from having the 3D viewing experience at home.
Later this year Sony are releasing their range of 3D HDTVs although we don’t know what they will cost we do know that Sony’s BRAVIA LCD HDTV range of 3D HDTVs involves 38 models with screen sizes ranging from only 22 inches right up to 60 inches.
“Sony’s 3D HDTVs leverage the breadth and depth of the company’s expertise to create an entirely unique experience at home that draws you closer to entertainment than ever before,” said Jeff Goldstein, vice president for Sony’s television business.
“Sony will continue to own the living room by delivering TVs that work synergistically; both in function and design.”
Other companies harping on about 3D at the Consumer Electronics Show included Panasonic and Samsung.
Panasonic plan to release 3D plasma HDTVs later in the year as well as 3D Blu-ray disc players. Again we don’t know what they are likely to cost. Panasonic are also going to be selling a 3D camcorder that can be used to create 3D content.
Samsung revealed details of their complete 3D home entertainment system which will also be available later in the year and happily showed off their thinner than thin LED TVs.
They will also work with Technicolor and DreamWorks Animation on promoting content for 3D viewing at home.